Google has continued its playful marketing campaign for the upcoming Pixel 10 series, releasing a new teaser video that subtly takes aim at Apple.
Earlier this month, the tech giant kicked off its Pixel 10 promotion with a bold jab at its rival, and now it’s back with another short but attention-grabbing clip.
The teaser features the same soundtrack as before – the instrumental version of The Next Episode by Dr. Dre and Snoop Dogg – but this time, the humor is more understated. The focus is on the phrase “opening your phone,” which carries a double meaning.
While unboxing any smartphone involves “opening” it for the first time, the Pixel 10 Pro Fold offers a second kind of opening – unfolding the device itself, a feature no iPhone has yet offered.
This marketing strategy highlights one of Google’s key selling points: innovation in foldable smartphone technology. The Pixel 10 Pro Fold is expected to bring a premium folding experience, appealing to tech enthusiasts who value versatility and cutting-edge design.
Google will officially unveil the Pixel 10 series on August 20, with the lineup including the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and the Pixel 10 Pro Fold. According to leaks, the standard models will be priced similarly to their predecessors in major markets such as North America, Europe, and India.
However, recent rumors suggest that the Pixel 10 Pro Fold’s release date might not align with the rest of the series. While the other Pixel 10 models are likely to hit shelves shortly after launch, the foldable version could see a staggered rollout.
With Apple yet to enter the foldable smartphone market, Google is positioning the Pixel 10 Pro Fold as a distinctive alternative for users seeking innovative features. The company’s lighthearted jabs at its competitor may also spark conversations ahead of the big reveal, keeping the Pixel brand in the spotlight.
As the August 20 launch event approaches, tech fans worldwide are eager to see whether Google’s foldable will deliver on its promise of functionality, style, and a touch of playful rivalry with Apple.