GuGo Motors has made waves in the Pakistani electric vehicle (EV) market by announcing a major price cut for its newly launched GuGo Box.
Just two months after its debut in February 2025, the company has reduced prices by Rs. 1,050,000 across all three variants—E1 Eco, E2 Plus, and E3 Premium—in a bold move to attract more EV buyers.
The revised pricing now makes the GuGo Box a more affordable and appealing option for customers transitioning to electric mobility. The updated prices are:
GuGo Box E1 Eco: Rs. 5,650,000 (previously Rs. 6,700,000)
GuGo Box E2 Plus: Rs. 6,250,000 (previously Rs. 7,300,000)
GuGo Box E3 Premium: Rs. 6,650,000 (previously Rs. 7,700,000)
GuGo Motors has clarified that this offer is valid on limited stock, encouraging interested buyers to book early. Bookings are open with a partial payment of Rs. 500,000, and deliveries are set to begin within April 2025.
GuGo Box Specifications and Features
The GuGo Box is a 5-door hatchback tailored for urban commuting, offering a smart mix of practicality, comfort, and innovation.
Performance & Battery
E1 Eco: 31.4 kWh LFP battery, 94 hp, 180 Nm torque, 330 km range (CLTC)
E2 Plus & E3 Premium: 42.3 kWh LFP battery, 94 hp, 180 Nm torque, 430 km range (CLTC)
Top Speed: 140 km/h
Charging: 6.6 kW AC fast charging (80% in 30 minutes)
Dimensions
4,030mm (length), 1,810mm (width), 1,570mm (height), 2,660mm (wheelbase)
Exterior Features
16-inch rims for E1; 17-inch for E2 & E3
Frameless doors, keyless entry, electric mirrors, optional adaptive headlights
Interior and Safety
Fabric seats (E1) or artificial leather (E2 & E3)
5-inch LCD cluster, 12-inch infotainment (E2 & E3)
Dual airbags, ABS, EBD, HSA, ESC
E3 Premium includes ADAS features like AEB, LDW, and adaptive cruise control
Driving EV Adoption in Pakistan
GuGo Motors’ aggressive pricing strategy is a strong push to accelerate EV adoption in Pakistan. By making electric vehicles more accessible, the company supports national efforts to lower carbon emissions and promote eco-friendly transportation. This move may also prompt competitors to revisit their pricing models to remain competitive in the evolving market.