The model is embracing a ‘smart ageing’ approach to skincare while highlighting the need for greater awareness and research into women’s health issues.

Hailey Bieber has revealed that she has no plans to introduce anti-ageing products, preferring a more positive approach to skincare as she prepares to expand her beauty brand, Rhode.

In an interview with Women’s Wear Daily, the 29-year-old model discussed the future of Rhode and confirmed plans to launch a more specialised serum in January, describing its concept as ‘smart ageing’ rather than ‘anti-ageing’.

“I hate saying anti ageing because I’m like, we’re all aging, so let’s not be anti about it. Let’s just support ourselves and support our skin,” Hailey explained.

The mother-of-one also discussed her skincare routine, including face masks she tried in South Korea and professional treatments such as platelet-rich plasma (PRP) and microneedling.

She emphasised that maintaining a consistent skincare routine is essential for supporting healthy skin alongside professional treatments.

Beyond beauty, Hailey highlighted her three-year partnership with the Foundation for Women’s Health, explaining that personal experiences among family members and friends had strengthened her interest in women’s health research.

She mentioned conditions including polycystic ovary syndrome (PCOS) and endometriosis, expressing frustration over the lack of research, awareness and open discussions surrounding women’s health.

Hailey also revealed that she experienced premenstrual dysphoric disorder (PMDD) symptoms after giving birth to her son, highlighting the need for greater attention to the condition.

Hailey shares a two-year-old son with husband Justin Bieber.