Honda Atlas Cars (Pakistan) Limited (HCAR) has clarified that it currently has no fixed plans to introduce dual hybrid technology vehicles (DHTBs) in the Pakistani market.
The announcement was made during an analyst briefing session held on July 16, 2025, where the company discussed its financial results and future outlook.
While Honda is actively exploring electric vehicles (EVs), conventional hybrids, and DHTBs at a global level, it emphasized that local introduction of such advanced technologies will depend on market readiness and evolving consumer demand. The company remains open to launching DHTBs in Pakistan, but only when conditions are deemed favorable.
Strong Financial Performance in MY25
In terms of financial performance, Honda reported a profit after tax (PAT) of PKR 2,709 million for MY25, reflecting a 16% year-on-year (YoY) growth. Fourth-quarter profits stood at PKR 1,682 million, marking a 23% YoY increase. A final cash dividend of PKR 8.0 per share was also announced.
Product Updates and Customer Response
The newly launched HR-V Hybrid, introduced on July 14, 2025, has received encouraging customer feedback. Honda expects monthly sales of 400–500 units, with test drive vehicles now available at dealerships nationwide.
Used Imports, Localization & Exports
On the issue of used car imports, Honda stated that around 90% of such vehicles fall under the 1000cc category, posing no direct competition to the Honda City lineup. The company awaits further clarification in the upcoming government auto policy in September to assess any long-term impact.
Honda also revealed localization rates for its models: City (74%), Civic (64%), BR-V (52%), and HR-V Hybrid (61%). Additionally, 75% of City sales come from the 1.2L variant.
Export-wise, 38 units of the City 1.2L were shipped to Japan. However, due to high input costs and limited export incentives, large-scale vehicle exports remain a challenge.
Outlook and Competitive Landscape
Despite rising competition from Chinese and Korean brands, Honda remains optimistic. The company anticipates a more level playing field after the expiration of Greenfield incentives in June 2026. Honda believes its brand trust, superior quality, and after-sales service will secure its market position.
Looking ahead, HCAR projects a 40–50% increase in sales volumes during MY26, supported by strong dealership coverage across 23 cities and favorable tax benefits utilized in MY25.