Honda Atlas Cars (Pakistan) Limited (HCAR) conducted an analyst briefing session on July 16, 2025, to share its financial performance for MY25 and discuss key business developments and future plans. A major topic of interest was the impact of rising used car imports on the company’s operations.
Addressing the matter, Honda clarified that the majority—approximately 90%—of used car imports fall within the 1000cc engine category.
As a result, these vehicles do not directly compete with the Honda City segment, which lies in a higher engine capacity range. The company further stated that it is awaiting a policy update from the government in September 2025 and will reassess the impact once further clarity is provided.
In terms of financial performance, Honda reported a profit after tax (PAT) of PKR 2.71 billion for MY25, reflecting a 16% year-on-year growth. The fourth quarter saw a PAT of PKR 1.68 billion, up 23% YoY. The company announced a final cash dividend of PKR 8.0 per share, bringing the total payout to PKR 8.0 per share for the fiscal year.
Honda also launched its HR-V Hybrid on July 14, 2025. The vehicle has been well-received, with nationwide test drives underway. The company expects to sell around 400–500 units monthly. Localization remains a focus area, with the City model achieving 74% localization, followed by Civic at 64%, BR-V at 52%, and the HR-V Hybrid at 61%.
Sales data revealed that 75% of Honda City buyers prefer the 1.2L variant, while 25% opt for the 1.5L version. On the export front, 38 units of Honda City 1.2L were sent to Japan. However, Honda noted that a lack of government support and high input costs hinder Pakistan’s global competitiveness, limiting export potential for now.
With competition intensifying from Chinese and Korean automakers, Honda remains optimistic. The company expects a more level playing field after Greenfield incentives expire in June 2026 and is confident that its quality, brand loyalty, and strong after-sales service will sustain market share.
Looking ahead, Honda is exploring global technologies including EVs and dual hybrid systems. While no immediate launch plans are confirmed for Pakistan, the company remains open to introducing new tech as the market evolves. Honda is targeting a 40–50% YoY increase in sales for MY26.