Samsung is gearing up to headline CES 2026 with its highly anticipated “The First Look” presentation, and tech enthusiasts in Pakistan can tune in live as the global livestream kicks off from Las Vegas.
This year, Samsung is starting the Consumer Electronics Show earlier than usual, hosting its showcase event ahead of the main exhibition days — giving audiences an early preview of the company’s next-generation innovations.
For viewers in Pakistan, Samsung has officially confirmed the local broadcast schedule. The event will stream live from the Wynn Hotel in Las Vegas on January 5, 2026, and Pakistani audiences can watch it in real time at 8:00 AM Pakistan Standard Time (PKT). The presentation will be available to watch on the Samsung Global YouTube channel, ensuring seamless access for online viewers across the country. Those who miss the live broadcast will also be able to replay the stream afterward.
Date in Pakistan: January 5, 2026
Time: 8:00 AM PKT Streaming From: Wynn Las Vegas
Watch Live On: Samsung Global YouTube Channel
Samsung’s “The First Look” CES 2026 presentation is expected to spotlight major announcements across AI, smart home technology, premium TVs, digital appliances, and immersive display innovations. The company has already hinted that artificial intelligence will play a central role this year, with new “AI-driven customer experiences” set to be revealed across multiple product categories.
The keynote will feature TM Roh, CEO of Samsung’s Device eXperience (DX) Division, who is expected to outline Samsung’s strategic vision for 2026 and beyond. Senior leaders from Samsung’s Visual Display and Digital Appliances divisions will also share updates on upcoming technology roadmaps, next-generation product lines, and smart ecosystem enhancements.
Early teasers suggest that Samsung may unveil new micro RGB TV models, expanded Bespoke AI-powered home appliances, and possible updates on the much-talked-about Ballie AI home companion robot — a fan-favorite concept from earlier CES showcases.
With CES 2026 scheduled from January 6 to January 9 in Las Vegas, Samsung’s “First Look” event will set the stage for one of the biggest technology showcases of the year. For audiences in Pakistan, the livestream offers a front-row seat to Samsung’s latest breakthroughs and innovation roadmap for the year ahead.