Hyundai Pakistan is reportedly preparing to relaunch the 6th-generation Elantra with a 2.0-liter petrol engine in Pakistan, marking a significant development in the local sedan market.
According to industry sources, the company aims to expand its lineup by reintroducing this variant to cater to conventional petrol car buyers.
Background of Elantra in Pakistan
The 6th-generation Hyundai Elantra was previously offered in Pakistan with the same 2.0-liter internal combustion engine (ICE).
However, on October 25, 2024, Hyundai Nishat transitioned to the newer 7th-generation Elantra, equipped with a hybrid powertrain, discontinuing the earlier model from its local portfolio.
Now, the automaker plans to bring back the 6th-generation Elantra, offering customers a petrol-powered option alongside its latest hybrid model.
Local Production Strategy
Insiders reveal that Hyundai will not depend on old kits for production. Instead, the 6th-generation Elantra will be assembled locally at Hyundai’s plant, ensuring fresh units for the Pakistani market.
Interestingly, the 6th-generation model is still being sold in various international markets. This global continuity has played a key role in Hyundai’s decision to revive the petrol-powered version in Pakistan.
Target Market and Competition
Industry experts suggest that Hyundai’s strategy is to bridge the pricing gap in Pakistan’s sedan segment.
By offering the 6th-generation Elantra again, the company hopes to attract budget-conscious customers who still prefer conventional petrol sedans over hybrids.
The upcoming Elantra ICE is expected to rival segment leaders such as the Toyota Corolla and Honda City Aspire, both of which remain highly popular choices in the local market for petrol-powered sedans.
Dual Offering Strategy
Hyundai plans to run a parallel lineup with two distinct Elantra models:
7th-Generation Elantra Hybrid: Positioned as a premium choice for eco-conscious buyers looking for hybrid technology and advanced features.
6th-Generation Elantra Petrol (2.0L): Targeted toward customers who prefer affordability and traditional petrol performance, directly competing with Toyota and Honda’s offerings.
Conclusion
The reintroduction of the 6th-generation Hyundai Elantra 2.0L in Pakistan signals Hyundai’s intent to strengthen its presence in the sedan category.
By offering both hybrid and petrol-powered options, the brand is catering to diverse customer needs in an evolving automotive landscape.