Infinix has officially introduced the NOTE 60 Series in Pakistan, marking another major step for the smartphone brand in the local market. The launch event, held in Lahore, showcased the company’s latest innovation and highlighted its commitment to delivering advanced technology tailored for Pakistan’s young and tech-savvy users.
The launch was organized as a grand and immersive event attended by media representatives, technology experts, influencers, and industry professionals, all gathered to witness the unveiling of the new smartphone lineup. The campaign for the series revolves around the theme “Take Note, Take Lead,” emphasizing performance, creativity, and leadership in the digital era.
One of the key highlights of the Infinix NOTE 60 Series is the introduction of the AI Matrix Display, a unique interface designed to enhance user interaction. This intelligent display system offers personalized notifications, dynamic visual alerts, and interactive features, creating a more intuitive and responsive smartphone experience.
The event also featured entertainment and cultural performances that added excitement to the launch. Popular Pakistani artist Faris Shafi energized the audience with a live performance, while the Dynamite Crew delivered an energetic dance routine that reflected the dynamic spirit of the NOTE 60 Series.
Attendees were able to explore the device in a dedicated experience zone, where they tested the smartphone’s features firsthand. Visitors interacted with the AI Matrix Display, evaluated the device’s Snapdragon-powered performance with 5G connectivity, and admired its bold design inspired by Ferrari-like high-performance aesthetics.
Speaking at the launch event, Simon Feng, CEO of Infinix Pakistan, emphasized the brand’s vision for the local market. He stated that the NOTE 60 Series aims to empower users with faster connectivity, smarter AI capabilities, and enhanced creativity tools.
The company also announced several important collaborations. JBL partnered with Infinix to deliver enhanced audio performance through its “Sound by JBL” technology. Additionally, Infinix confirmed its first collaboration with Qualcomm Technologies, integrating advanced Snapdragon processors to deliver stronger performance and improved efficiency.
Furthermore, the series features design collaboration with Pininfarina, the renowned Italian design house known for shaping iconic luxury vehicles.
With powerful hardware, AI-driven features, and a premium design approach, the Infinix NOTE 60 Series is now available nationwide through retail outlets and online stores across Pakistan. The company aims to offer users a new level of intelligent smartphone experience built for performance, creativity, and everyday productivity.