Instagram has introduced a major update that gives users more control over the Reels algorithm, allowing them to see and manage the interests the platform uses to recommend content.
This new feature marks one of Instagram’s most transparent steps toward helping users better understand and influence what appears on their feeds.
With the latest update, users can access the new control panel by tapping the icon featuring two lines with hearts, located in the upper right corner of the Reels screen.
Once inside, Instagram displays a list of topics it believes match your interests based on your activity. From there, you can choose whether you want to see more or less of those topics, allowing the algorithm to adjust and personalize your recommendations accordingly.
One interesting addition is the ability to share your algorithm-generated interests directly to your Instagram Story. This feature adds a fun, social twist, letting your friends and followers see—and laugh about—what the algorithm thinks you’re into.
Instagram confirmed that these controls will not remain exclusive to Reels. According to the company’s official blog post, similar customization features will expand to the Explore tab and “more places in the app soon.” This expansion aims to provide users with broader control across different discovery sections of the platform.
The new Reels algorithm controls start rolling out today for users in the United States. Instagram has also announced that the feature will be available globally in English soon, with more language options expected later.
This update is part of Instagram’s ongoing effort to offer greater transparency and give users more influence over their in-app experience. As recommendation algorithms continue to play a significant role in content discovery, these controls provide users with a clearer understanding of how their interests shape what they see.
Overall, Instagram’s new Reels algorithm management tools empower users to curate a more personalized and relevant content experience on the platform.