Meta says the redesigned Instagram wordmark follows hundreds of iterations and aims to better reflect the creativity of the platform’s community.

Meta has introduced a refreshed Instagram wordmark, giving the social media platform’s branding a subtle visual update while retaining elements of its familiar identity.

The updated wordmark features a new font and styling and is now appearing at the top of Instagram’s mobile applications.

Instagram head Adam Mosseri announced the refreshed design in posts on Instagram and Threads, explaining that the previous wordmark had remained unchanged for about 10 years and was ready for an update.

Mosseri described the new design as “cleaner and more modern”, highlighting the company’s effort to refresh Instagram’s visual identity without moving too far away from its established branding.

The change is part of a broader update to Instagram’s brand system. The platform’s design team has shared additional details about the development process and the thinking behind the new visual identity.

According to the design team, the new wordmark went through hundreds of iterations before the final version was selected. The designers said the refreshed identity was developed to reflect the creativity of Instagram’s global community.

The update does not represent a complete departure from Instagram’s existing branding. Instead, the company has retained familiar elements while refining the typography and overall appearance of the wordmark.

The refreshed branding is currently visible within Instagram’s mobile apps, meaning users may notice the new design when opening the platform or navigating through its interface.

The change comes as Instagram continues to evolve its visual identity alongside new features and products. By updating the wordmark after a decade, Meta is seeking to give the platform a more contemporary appearance while maintaining the recognisable identity users have become accustomed to.