ISLAMABAD, May 15, 2025 — Jazz, Pakistan’s premier digital operator, has officially launched Zarr, an innovative fashion and lifestyle digital marketplace designed to redefine e-commerce in the country.
This latest venture aims to connect top-tier local and international brands with consumers through a seamless, tech-driven platform.
Leveraging Jazz’s expansive digital ecosystem — which includes services like JazzCash, Garaj, Tamasha, and GameNow — Zarr is set to elevate Pakistan’s fashion retail by offering curated experiences, exclusive discounts, and smart recommendations. With over 100 million users in its digital network, Jazz is uniquely positioned to power a marketplace that meets the evolving preferences of Pakistani shoppers.
The name Zarr, derived from the Persian word for “gold,” symbolizes premium quality and trust. As a marketplace, Zarr promises not only a rich collection of lifestyle and fashion products but also a digital infrastructure that empowers brands to grow and reach wider audiences. Built in partnership with Hanker Global, a firm known for its expertise in marketing technology, Zarr harnesses AI-driven insights and consumer data to personalize the online shopping journey.
Kazim Mujtaba, President Consumer Division at Jazz, called the launch a major milestone: “Zarr isn’t just a new platform—it’s part of Jazz’s broader vision to lead Pakistan’s digital transformation. With our deep understanding of consumer behavior, Jazz is perfectly positioned to enable smarter, data-led retail experiences. Zarr will allow businesses and buyers to interact at the right moment and with maximum impact.”
Ali Fahd, Jazz’s Head of Marketing, emphasized the cultural shift the platform represents: “Fashion is more than what you wear—it’s a way of expressing identity. Through Zarr, we are blending fashion with technology, making it easier for brands to shine in the digital space while helping customers discover the latest trends effortlessly.”
Omar Farooq, CEO of Hanker Global, praised Zarr as a game-changer in Pakistan’s digital economy. “With restrictions on international media spends, brands need strong local platforms. Zarr fills that gap by providing a powerful, indigenous marketplace built on local intelligence and infrastructure,” he said.
Poised to become Pakistan’s go-to destination for fashion and lifestyle retail, Zarr will feature AI-powered product suggestions, exclusive brand partnerships, and a highly intuitive interface. With Jazz behind its development, Zarr is set to revolutionize how Pakistan shops, supports local industry growth, and advances digital commerce.