Karachi, August 15, 2025 – JazzCash, Pakistan’s leading digital wallet, has joined hands with EFU Life, one of the country’s premier life and health insurers, to introduce a groundbreaking, fully digital insurance experience designed to transform how millions of Pakistanis access protection products.
This initiative marks a major step toward making insurance more inclusive, transparent, and accessible nationwide.
The collaboration aims to streamline the entire insurance value chain—from instant policy subscription to real-time servicing and rapid claims settlement—eliminating the lengthy paperwork and delays that often discourage potential policyholders. Customers will be able to purchase insurance instantly through multiple digital touchpoints, including the JazzCash mobile app, web portal, call center, and even WhatsApp.
Central to this partnership is an omni-channel approach, ensuring users can interact with the service anytime, anywhere. Beyond standard policy issuance, the offering includes value-added benefits such as health advisory services, wellness incentives, and digital claim tracking. Affordable premium plans will cater to a wide demographic, from urban professionals to rural households.
Speaking at the launch, Murtaza Ali, President of JazzCash, highlighted the pressing need for innovation: “With insurance penetration at just 0.87% in Pakistan, there is a significant gap in both access and awareness. Our partnership with EFU Life leverages JazzCash’s digital reach to bridge this gap, making quality coverage affordable, scalable, and tailored to diverse customer needs.”
Echoing this sentiment, Mohammed Ali Ahmed, CEO of EFU Life, emphasized: “For too long, protection products have been viewed as slow, complex, and inaccessible. By combining EFU Life’s product innovation and underwriting expertise with JazzCash’s unmatched scale, we are creating an insurance journey that is fast, fair, and frictionless. This is not just a digital channel—it’s a transformation of how insurance works in Pakistan.”
With over 20 million active users on the JazzCash platform, the partnership is poised to deliver a far-reaching impact, particularly in underserved areas where traditional insurance channels are limited. From large metropolitan hubs to remote villages, the initiative promises to offer digital-first protection solutions to those who have long been excluded from financial safety nets.
Ultimately, this collaboration between JazzCash and EFU Life is about practicality, accessibility, and trust—bringing protection into the hands of more people, through simpler processes and products that truly fit their everyday realities.