With just 11 days remaining until its March 4 showcase, Apple is preparing an unconventional product rollout that could introduce a wide range of new devices. Instead of a traditional keynote presentation, the company has invited members of the press to a “special Apple Experience” taking place simultaneously in New York, London, and Shanghai.
This format marks a departure from Apple’s usual March announcements. In previous years, the company alternated between livestreamed events, pre-recorded keynote videos, and quiet product launches via press release. However, the upcoming rollout appears to combine multiple strategies into a single coordinated global experience.
According to reliable industry insights from Mark Gurman, Apple is expected to unveil new hardware across several consecutive days leading up to March 4. Announcements could arrive through official press releases on March 2, March 3, and March 4, allowing media attendees to preview the newly launched products in person afterward. Rather than a single event broadcast, Apple may release short product videos accompanying each announcement.
Rumors suggest an unusually large wave of product updates spanning multiple categories. A refreshed entry-level iPhone could feature a new A19 chip, improved front-facing camera technology, and MagSafe support. Tablet updates are also anticipated, including a base iPad equipped with an A18 processor and enhanced artificial intelligence features, along with an upgraded iPad Air powered by a new-generation chip.
Apple’s Mac lineup is also expected to see significant updates. Reports point to refreshed MacBook models, including new chip upgrades and updated design options. Additional announcements could include more powerful desktop machines and next-generation display technology, with improvements such as higher refresh rates and advanced HDR capabilities.
If the rumors prove accurate, Apple’s March announcements could represent one of its most extensive early-year product refresh cycles in recent memory. With the company experimenting with a hybrid rollout strategy and global hands-on experience, the coming days may deliver a steady stream of announcements rather than a single headline event.