Reality TV icon and entrepreneur Khloé Kardashian is expanding her footprint in the fragrance industry with the launch of her second perfume, titled Almost Always. The new scent comes nearly a year after her successful debut fragrance, XO Khloé, which marked her first solo venture in the beauty world.
The 41-year-old Keeping Up with the Kardashians star shared her excitement in an exclusive interview with PEOPLE Magazine, describing her perfume line as more than just a business — it’s a personal expression of memory, comfort, and confidence.
Almost Always is set to roll out on the Ulta Beauty app on November 3, followed by online availability on November 5, and in-store release on November 9, 2025.
Speaking about her latest creation and her collaboration with Luxe Brands, Khloé revealed that the new perfume carries a stronger lavender essence — a scent deeply tied to her childhood memories.
“Lavender is so comforting, so grounding,” Khloé explained. “It transports me to my childhood. I remember the essence of lavender being around a lot, and I just love that comforting, safe feeling it gives me. It’s amazing how a single scent can take you back to a different moment in time.”
With Almost Always, Khloé continues to merge elegance, nostalgia, and authenticity, giving fans a fragrance that reflects both her personal journey and her signature glow.