Kia’s recently unveiled Tasman pickup may pave the way for something bigger—literally. While initially set for markets like Asia and Australia, the Tasman might serve as the foundation for a rugged, body-on-frame SUV aimed squarely at challenging off-road legends such as the Toyota 4Runner.
Industry buzz and comments from top Kia executives suggest that such an SUV could arrive within three years, marking a bold new chapter in Kia’s global expansion strategy.
Why a Tasman-Based SUV Is a Smart Move
Built on a robust ladder-frame chassis, the Tasman pickup boasts serious off-road credentials. With water-fording capabilities of up to 31.5 inches and an available locking differential, the Tasman is already engineered for tough terrains.
These rugged traits provide an ideal platform for a heavy-duty SUV. In markets where mid-size trucks like the Ford Ranger and Toyota Hilux are popular, a Tasman-based SUV could capture a significant share of adventurous buyers seeking utility and durability.
Kia Australia’s Chief Ride and Handling Engineer, Graeme Gambold, recently hinted that an SUV derivative of the Tasman is under serious consideration.
Dean Norbiato, Kia’s Regional General Manager of Marketing, also emphasized that the Tasman’s success could “open many doors,” reinforcing speculation about the brand’s future product expansion. As global demand for go-anywhere SUVs continues to rise, Kia seems poised to seize the moment.
No Go for the US—But Something Electrifying Is Coming
Although off-road enthusiasts in the United States might welcome a rugged Kia SUV, the company has no plans to bring the Tasman pickup—or any derivative—to the U.S. market.
The Tasman has been designed with emerging regions, Korea, and Australia in mind, where traditional combustion-powered utility vehicles remain in high demand.
Instead, Kia’s U.S. strategy is shifting toward electrification. The company has confirmed plans for an all-new electric pickup truck, built on a separate EV-specific platform.
Slated to debut as early as next year, this electric model aims for annual sales of 90,000 units, underscoring Kia’s commitment to electrified mobility.
In short, while American buyers may miss out on a Tasman-based SUV, Kia’s global ambitions show the automaker is ready to compete in both rugged and electric frontiers worldwide.