Kim Kardashian faced backlash this week for continuing to promote her clothing brand, SKIMS, on social media, despite a raging wildfire in Los Angeles’ Pacific Palisades neighborhood.
The 44-year-old reality star posted multiple updates on her company’s social media accounts earlier this week, even as fires encroached on the area. On Tuesday, as more than 30,000 residents were evacuated due to the blaze, one of her posts announced, “THE WINTER SALE STARTS TOMORROW.”
The promotional posts continued on Wednesday and Thursday, focusing on the brand’s ongoing campaigns, despite the escalating crisis in the community. This drew sharp criticism from some of Kim’s followers, who expressed frustration over her apparent lack of awareness of the situation.
One social media user commented on the Thursday post, urging the brand to shift focus: “How about making a post about the resources available in LA and what Kim and SKIMS are doing to help?” Another follower echoed the sentiment, writing, “Still trying to make money from people during the horrific fires.” Some were even more critical, accusing Kardashian and her company of prioritizing profits over the suffering of those affected by the disaster. “Post about the fires, you folks are ruining the brand,” one commenter said.
Others were quick to label Kardashian’s actions as tone-deaf, calling out her promotion of SKIMS during such a sensitive time. “So tone deaf of SKIMS to be posting this right now,” one user remarked, criticizing the brand for continuing with its promotional content while the fires raged on.
Kim Kardashian, known for her extensive presence on social media, has previously used her platform to support various causes, including advocating for criminal justice reform and disaster relief efforts. However, this incident has prompted many to question her priorities as they highlighted the contrast between her business promotions and the urgent need for support and solidarity in the face of natural disasters.
