Kim Kardashian once again became the center of attention on Friday when she unveiled a bold new hair transformation that left fans buzzing across social media.
The reality TV icon, widely known for her signature dark raven locks, revealed a platinum blonde makeover with darker roots, adding an edgy contrast to her usual polished style.
The 44-year-old business mogul shared the dramatic switch through a selfie, playfully puckering her lips while posing in sleek white pajamas. Her ash-blonde hair, styled to perfection, framed her face with an effortless glow. Captioning the snap with a simple, “About that time,” Kardashian instantly sent her followers into a frenzy, prompting thousands of comments within minutes.
Longtime hairstylist Chris Appleton, who has crafted many of Kardashian’s most memorable looks, declared the new shade “the best,” sealing his approval with a white heart emoji. Rapper JT from City Girls chimed in as well, enthusiastically commenting, “Favorite color on you!” alongside heart-eye emojis.
While Kim has often oscillated between brunette and blonde, this transformation sparked memories of her platinum look at the 2024 Met Gala and her curly blonde bob wig during a SKIMS campaign with Roberto Cavalli. Kardashian also made headlines in 2022 when she famously wore Marilyn Monroe’s iconic “Happy Birthday, Mr. President” gown, paired with another blonde style that set the internet alight.
Appleton has previously explained the meticulous process behind Kim’s transformations, emphasizing the conditioning, toning, and sectioning required to achieve the perfect hue. Kardashian herself has admitted that her hair colors reflect her moods—blonde makes her feel playful and sassy, while brunette gives her a powerful, boss-like energy.
Her latest reinvention has not only captivated fans but also reignited comparisons with Kanye West’s wife, Bianca Censori, whose daring style choices often mirror the bold risks Kardashian continues to embrace.