Kim Kardashian is making waves in the fashion world once again, this time stepping into the sportswear market with the launch of NikeSkims. The highly anticipated line will officially go on sale on September 26.
The new NikeSkims collection features seven ranges and 58 styles, with sizes from XXS to 4X. Prices start at $38 and go up to $148, making the line accessible to a wide audience. Top athletes including Serena Williams, Chloe Kim, Sha’Carri Richardson, Jordan Chiles, and Madisen Skinner front the campaign, highlighting the fusion of performance and style.
Speaking about the collaboration, Kardashian told Vogue that the partnership with Nike “just made sense.” She explained that Skims has always focused on body-conscious clothing like shapewear and loungewear, and moving into activewear was a natural evolution.
The reality star and entrepreneur described working with Nike as a dream, praising its global reputation and influence. Alongside the product launch, Kardashian also revealed details about her fitness routine, calling exercise her therapy. She shared that she trains daily with a mix of weightlifting, stretching, and pilates—while admitting that hot yoga once left her so relaxed she fell asleep mid-session.
Kardashian emphasized her active role in the design process, ensuring that NikeSkims reflects both comfort and performance. With this new venture, she continues to expand her influence in fashion, fitness, and lifestyle.