Meghan Markle has announced a special Valentine’s Day collection from her luxury lifestyle brand, As Ever, sharing the news directly with fans on her official Instagram account.
The Duchess of Sussex teased the upcoming release with a creative stop-motion video featuring a bar of chocolate that disappears with each cut. Describing the launch as a “love letter in chocolate,” Meghan promised fans a mix of “sweet favorites” along with “something brand new” for those who set reminders for the Valentine’s Day drop this Saturday.
This is not the first teaser for the romantic season. A day prior, her Instagram shared videos showcasing her “sweetest arrivals,” including Strawberry Spread in Keepsake Packaging, Strawberry Spread Trio, Raspberry Spread, and Raspberry Spread Trio—highlighting her brand’s signature gourmet offerings.
As Ever, formerly known as American Riviera Orchard, was established in 2024 and is headquartered in Santa Barbara, California. The brand has quickly gained recognition for its luxurious, thoughtfully curated products, combining Meghan’s personal touch with lifestyle offerings that resonate with fans.
The Duchess has been praised for listening to her followers’ demands. Social media users reacted enthusiastically to the Instagram announcement. One fan commented, “Let’s be honest, Meghan gave the people what they wanted, and then some,” while another wrote, “Meghan Markle wants you to know THIS is her Valentine’s Day collection. Nothing else. This is her at her best.” A third shared, “Oooooooh! I love it when I innocently wake up to something special. As Ever’s first Valentine’s Day Collection looks sooooooo good.”
With this Valentine’s Day launch, Meghan Markle continues to establish her brand as a go-to destination for curated, luxury products that combine elegance, creativity, and a personal connection with her fans.