Meghan Markle marked a double celebration on Tuesday, August 5, as she unveiled the latest addition to her lifestyle brand, As Ever — the 2024 Napa Valley Rosé — just a day after her 44th birthday.
The Duchess of Sussex has been expanding her brand’s reach, and this fresh launch comes as yet another signature moment for Meghan and her devoted followers.
The announcement of the new vintage was made through As Ever’s official newsletter, which greeted subscribers with a celebratory toast: “It’s here — our 2024 Napa Valley Rosé.” The release has been eagerly anticipated by fans of both Meghan and the brand’s elegant, California-inspired products.
True to her hands-on approach, Meghan joined in the launch festivities by posting a short video clip to her personal Instagram. In it, she opened a bottle of the new rosé using an As Ever branded wine opener, exclaiming, “Here we go…” just before the cork popped — an intimate moment that delighted her followers.
The official As Ever Instagram page also featured the new rosé in a stylish promo shot with the caption: “C’est l’heure. Enjoy your last sips of summer with the newest vintage of our beloved Napa Valley Rosé.”
The rosé is now available exclusively at Wine.AsEver.com, retailing for $30 per bottle and offered in curated sets — trios at $90, half-cases at $159, and full cases at $300. As ever, Meghan proves her flair for blending elegance, timing, and personal touch.