Meghan Markle is reportedly gearing up for her biggest independent venture yet — a luxury beauty and makeup empire under her lifestyle brand, American Riviera Orchard.
The Duchess of Sussex, fresh off the success of her Netflix lifestyle series “With Love, Meghan,” is said to be striking out on her own once again, proving she’s ready to build a name beyond her royal title — and her husband Prince Harry’s shadow.
According to insiders quoted by OK! Magazine, this latest project is a solo mission for Meghan. “She’d love for Harry to be involved, but that’s not how it’s played out. This is something she’ll have to do by herself,” a source revealed, adding that the Duchess is “determined to make it a success.”
Industry watchers say Meghan is taking cues from Victoria Beckham, the former pop icon who turned her personal image into a global fashion and beauty powerhouse. Since stepping back from royal duties in 2020, Meghan has been strategically building her lifestyle brand, blending California cool with royal sophistication.
Public relations expert Dermot McNamara noted that launching a beauty line fits perfectly into her personal branding playbook:
“Meghan has always been strategic about brand-building. The U.S. market embraces her as a lifestyle tastemaker, and this beauty move feels like a natural next step,” he said.
Fueling the speculation, Meghan was recently seen mingling with Emma Grede, co-founder of Skims and Good American, during a star-studded women’s summit in Los Angeles. Photos from the event showed the Duchess sipping her very own As Ever Sauvignon Blanc, hinting at her growing lifestyle network.
Adding to the buzz, Meghan has been dropping subtle hints on social media — including clips of herself applying lipstick, though fans noted the product label was deliberately hidden. McNamara believes this “slow reveal” is a deliberate strategy:
“By showing herself doing her own makeup, she’s positioning as relatable, creative, and hands-on — traits that connect deeply with modern beauty audiences.”
With the American Riviera Orchard label already linked to luxury homeware and wellness products, expanding into beauty could mark Meghan’s most ambitious move yet. Her brand, experts say, embodies a perfect blend of authenticity, glamour, and modern entrepreneurship.
As Meghan continues to carve her path as a solo entrepreneur, fans and industry insiders alike are watching closely — and it seems the Duchess is ready to shine brighter than ever in 2025’s global beauty scene.