Meghan Markle has reportedly stepped back from one of her latest side projects, just as the highly anticipated second season of her Netflix series makes its debut.
The Duchess of Sussex is currently celebrating the release of eight fresh episodes of With Love, Meghan, which premiered on August 26. However, fans noticed that another one of her ventures has quietly disappeared, sparking speculation about her evolving brand strategy.
Earlier this year, Meghan introduced a curated shopping page on ShopMy, a digital platform known for showcasing exclusive recommendations in beauty, fashion, and lifestyle. The 44-year-old royal used the page to present what she described as a “handpicked and curated collection” of her favourite items, providing followers with a glimpse into her personal style and everyday essentials.
Yet, all the listings uploaded by Meghan have now been removed, and the page has remained inactive for nearly 13 weeks, according to a report by Express. Industry observers suggest this move could signal a shift in focus toward her rapidly growing lifestyle brand, As Ever.
The brand’s debut collection sold out in less than an hour upon release in April, and its June relaunch vanished from shelves in under 10 minutes, showcasing Meghan’s strong influence in the luxury lifestyle market.
Adding to her expanding portfolio, Meghan has also made a foray into the premium beverage industry with her new Napa Valley Rosé, further diversifying her ventures while reinforcing her evolving image as a modern entrepreneur.