Meghan Markle sent fans into a wave of anticipation on Saturday evening with a dreamy seaside image shared on the Instagram account of her lifestyle brand, As Ever. The post, simple yet evocative, offered a subtle yet powerful teaser of what’s on the horizon for the Duchess of Sussex and her fast-growing brand.
In the image, Meghan is seen waist-deep in calm ocean waters, wearing a flowing white midi dress that billows softly in the breeze. The sunset casts a golden glow over the waves as Meghan gazes toward the horizon, her expression serene and reflective. Her signature warm smile adds a familiar, personal touch that resonates with her brand’s core message of mindfulness, nature, and intentional living.
The post was accompanied by two captions that sparked curiosity among fans: “running into the weekend like,” and the more enigmatic, “for all the good to come.” A third note added, “Coming soon… stay tuned,” which strongly hints at a new launch or product drop in the near future.
Earlier in the week, Meghan Markle confirmed updates to the As Ever product line, revealing that the brand will not only restock popular favorites like her £22 organic honey and £9 herbal teas but also introduce fresh additions later this month. These new offerings are expected to align with the brand’s ethos of sustainability and wellness.
This new image of Meghan Markle reinforces her carefully cultivated aesthetic, one rooted in calm, coastal elegance and mindful living. It also follows her recent remarks shared in Confessions of a Female Founder, where she explained the temporary pause in restocks was a deliberate decision to prioritize quality and long-term stability over rapid expansion.
In addition to her brand updates, Meghan Markle delighted followers with a touching Instagram video earlier this week. In the clip, she and Prince Harry are seen dancing joyfully in a hospital delivery room while awaiting the birth of their daughter, Lilibet.
As Meghan Markle continues to merge her personal values with entrepreneurial endeavors, fans are eager to see what “good” is indeed to come from the Duchess’s next chapter.