Meghan Markle is preparing to usher in a new chapter for her lifestyle brand, As Ever, after months of maintaining a relatively low public profile. The Duchess of Sussex sparked fresh excitement late Monday night by sharing a cryptic teaser on Instagram that hinted at a surprise product launch scheduled for January 13.
Meghan, 44, reposted a minimalist “Save the Date” message with the caption, “For the chapters you want to savor the most… 1.13.26,” offering no additional details about the upcoming release. The image accompanying the post featured an open, blank journal placed on a surface, complete with a black leather bookmark peeking out. The bookmark, stamped in gold with the words “Fell asleep,” is a familiar item for fans, as it is already part of the As Ever product lineup.
The lack of advance promotion made the teaser especially unexpected, fueling speculation among followers. If confirmed, the release would mark As Ever’s first product drop of 2026 and Meghan’s first launch since the As Ever Holiday Collection, which debuted on October 28. That collection combined popular returning items with new additions and was similarly teased through subtle “save the date” posts.
Fans are already buzzing about what the surprise launch could include, with some suggesting it may preview a Valentine’s Day-inspired collection. Beyond As Ever, Meghan has remained selective with brand collaborations. In December, she partnered with luxury chocolatier Compartes to release a limited-edition chocolate trio that sold out shortly after launch.
As the new year gains momentum, Meghan Markle appears ready to turn the page—inviting fans to discover the next chapter of As Ever.