Meghan Markle is bringing festive cheer in the sweetest way this season. The Duchess of Sussex’s lifestyle brand, As Ever, has launched a trio of limited edition holiday chocolate bars — and fans rushed to buy them the moment they dropped.
On December 4, Meghan shared a behind-the-scenes look on Instagram, giving followers a glimpse of her hands-on involvement in crafting the new treats. The video, which quickly gained traction online, highlighted her creative process as she worked on the holiday-inspired bars.
The exclusive chocolates were released in collaboration with Compartés, a renowned Los Angeles gourmet chocolatier. The festive lineup featured three indulgent flavours:
• Dark chocolate with raspberry and sea salt
• White chocolate with flower sprinkles and hemp hearts
• Milk chocolate with shortbread cookies and bee pollen
The milk chocolate variety, lovingly nicknamed the “founder’s favourite,” became the fastest-selling item of the collection. It sold out in under 30 minutes — with all three flavours gone completely within an hour. Each customer was limited to just two bars, priced at $12 each, due to high demand.
The launch comes shortly after Meghan’s new Netflix holiday special, With Love, Meghan: Holiday Celebration, which premiered on December 3. In the one-hour special, she shares hosting ideas, kitchen moments, and personal traditions with celebrity friends such as tennis star Naomi Osaka and Top Chef judge Tom Colicchio. Prince Harry also makes a brief and heartwarming cameo, stealing a kiss and sampling some festive treats.
This isn’t the first time Meghan’s seasonal products have sparked a frenzy. As Ever’s earlier holiday collection — which included mulling spices, candle sets, sparkling wines, and artisanal jams — sold out soon after launch. Even Oprah Winfrey featured Meghan’s signature fruit spread gift box on her annual Favorite Things list, praising it as a perfect holiday hostess gift.
With each new release, Meghan Markle continues to cement As Ever as a standout brand in the lifestyle and gifting space, proving that her seasonal creations are as irresistible as ever.