Mercantile, an authorized reseller of Apple products, has announced a limited-time discount on the iPhone 17 Pro Max, with the promotional offer ending today.
The retailer is marketing the deal as one of its biggest smartphone price reductions, bringing the premium flagship device down to Rs 510,500 from the original Rs 520,500.
The promotion also bundles a protection plan that includes front screen replacement, back glass replacement, and coverage for liquid damage. Customers additionally receive an extended two-year warranty through Apple and Mercantile, providing added value beyond the price cut. According to promotional materials, the offer will not be extended beyond the announced deadline.
The iPhone 17 Pro Max represents Apple’s top-tier smartphone for 2025, featuring a 6.9-inch LTPO Super Retina XDR OLED display with a 120Hz refresh rate, HDR10 support, and peak brightness reaching 3000 nits. The device is powered by the 3nm Apple A19 Pro chipset paired with 12GB of RAM and storage options ranging from 256GB to 2TB.
Photography remains a central focus of the device, with a triple 48MP rear camera system that includes a wide lens, periscope telephoto lens with optical zoom, and an ultrawide sensor. Video recording capabilities extend up to 4K at 120 frames per second with Dolby Vision HDR and ProRes RAW support. The front-facing 18MP camera supports spatial audio and advanced biometric authentication.
The smartphone supports 5G connectivity, Wi-Fi 7, satellite emergency features, and MagSafe wireless charging. Battery capacities vary by model, offering fast wired charging that reaches 50 percent in approximately 20 minutes.
Mercantile’s promotion positions the device as a premium purchase with added protection and savings for buyers seeking flagship performance. With the offer scheduled to end today, customers interested in securing the discounted price are advised to act promptly before the promotion expires.