Lahore, July 12, 2025 – As Pakistan rolls out its much-anticipated New Energy Vehicle (NEV) Policy 2025–30, MG Motors has stepped forward with a bold appeal to the automotive sector: re-evaluate current pricing structures to pass real benefits on to the consumer.
Speaking to the media in Lahore, Syed Asif Ahmed, General Manager of Marketing at MG Motors, welcomed the NEV policy’s direction but expressed concern that technological advancements—particularly in the hybrid segment—have not translated into affordability for the average car buyer in Pakistan.
“Hybrid Electric Vehicles (HEVs) have become a status symbol, not a solution,” Ahmed said. “Despite favorable policies, they remain out of reach for most Pakistanis.” He pointed out that the most expensive HEV SUVs are priced as high as Rs 16 million, with five-seaters ranging from Rs 9.6 to 12 million—placing them well above the affordability threshold for many consumers.
Ahmed emphasized the need to pivot toward Plug-in Hybrid Electric Vehicles (PHEVs), which offer a more practical and economical solution for urban mobility. According to him, PHEVs bridge the gap between EVs and conventional vehicles by offering a usable electric range and hybrid flexibility. MG Motors, he noted, has pioneered this shift by introducing the MG HS PHEV—Pakistan’s first locally assembled plug-in hybrid SUV.
The MG HS PHEV, equipped with a 16.6 kWh battery and a turbocharged 1.5L engine, delivers over 52 km of electric-only range and boasts a combined 260 HP. Priced under Rs 10 million, Ahmed called it “the best value-for-money vehicle in its class,” highlighting MG Motors’ commitment to bringing global specifications to Pakistan at an accessible price point.
So far, MG Motors has sold over 16,000 vehicles in the country, including approximately 2,000 PHEVs. Ahmed noted that while Pakistani consumers are increasingly embracing PHEVs for their efficiency and urban suitability, choices remain limited. “Right now, the MG HS PHEV is the only locally available option that delivers high-tech performance at a competitive price,” he added.
Ahmed also highlighted the flawed pricing gap in Pakistan, where hybrid vehicles often cost up to 45% more than petrol variants—compared to the global benchmark of 10%. He concluded by urging the industry to focus on long-term consumer value and environmental responsibility, rather than short-term profits.
“MG Motors has set the precedent,” he stated. “It’s time the rest of the industry follows suit—for the sake of consumers and the planet.”