MINI Unveils New All-Electric Models at IAA 2023

MINI Unveils New All-Electric Models at IAA 2023

MINI is electrifying the future with its cutting-edge electric models, officially unveiled today at the International Motor Show (IAA) in Munich.

This thrilling presentation introduces two impressive newcomers to the MINI lineup: the all-electric MINI Cooper and the reimagined MINI Countryman.

MINI Cooper: Electrifying Urban Driving Fun

In its fifth generation, the all-new all-electric MINI Cooper 3-door exemplifies the brand’s iconic design, delivering urban driving excitement with zero emissions. This compact marvel continues MINI’s tradition while embracing the electric revolution. Its agile, electric motor offers a punchy 135 kW/184 hp and 290 Nm of torque, propelling the MINI Cooper from 0 to 100 km/h in just 7.3 seconds. With a range of 305 kilometers (WLTP), it’s perfect for city dwellers seeking an emission-free adventure.

MINI Countryman: Bigger, Bolder, All-Electric

The MINI Countryman has undergone a transformation, growing in size and stature. With an extra six centimeters in height and thirteen centimeters in length, it provides more space, comfort, and versatility than ever before. Equipped with all-wheel drive, this adventurous crossover conquers both city streets and off-road terrain. Its robust electric motor delivers an impressive 150 kW/204 hp and 250 Nm of torque, accelerating from 0 to 100 km/h in 8.6 seconds. With a substantial range of 462 kilometers (WLTP), the MINI Countryman E is ready to take you on memorable journeys.

Immersive Digital Experience

Both the MINI Cooper and the MINI Countryman feature the cutting-edge MINI Operating System 9, designed for effortless touch and voice control. The interior showcases a minimalist, user-friendly design, with a high-resolution OLED display at the center of attention. The innovative MINI Intelligent Personal Assistant, activated with the phrase “Hey MINI,” provides seamless control over various functions, enhancing the driving experience.

The interior ambiance is transformed by textile surfaces, combining aesthetics with sustainability. Up to seven MINI Experience Modes offer dashboard customization, while light projections create a dynamic atmosphere.

Charismatic Simplicity in Design

MINI’s new design language, “Charismatic Simplicity,” combines the brand’s timeless values with modern innovations. Short overhangs, a compact frame, and distinctive visual elements maintain the iconic MINI look. The all-electric MINI models flaunt flush door handles, clean lines, and a defined shoulder area, emphasizing their sporty appeal. The LED headlights and Matrix LED taillights incorporate unique light signatures, adding to the visual charm.

MINI’s Electric Evolution

MINI’s journey towards an all-electric future is driven by a commitment to innovation without sacrificing its heritage. The introduction of the all-electric MINI Cooper and MINI Countryman reinforces the brand’s dedication to providing emission-free mobility tailored to diverse lifestyles. MINI continues to captivate a global audience with its timeless charm and forward-thinking approach.

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