London-based technology brand Nothing has officially announced plans to expand its global retail presence with the launch of its second official store.
In a brief announcement released today, the company confirmed that it will soon open its first-ever global flagship store, and the location has been finalized as India.
While Nothing has not yet disclosed the exact opening date or the city where the store will be located, the announcement clearly signals the company’s growing focus on the Indian market. The upcoming outlet will serve as Nothing’s flagship retail destination worldwide, marking a major milestone in its retail expansion strategy.
Alongside the announcement, Nothing shared a cryptic teaser image that appears to show a blade-style sign mounted outside a retail store. The sign features a blue damselfly, suggesting the brand may be bringing back its earlier theme of using insects as visual mascots. Nothing has previously incorporated bug-inspired imagery into its branding, and this teaser hints at a possible return to that creative direction for its physical retail spaces.
Since its founding, Nothing has operated only one official retail store, which opened in London in 2022. That location has served as the company’s sole physical retail presence until now. The decision to establish its first global flagship store in India highlights the region’s importance to Nothing’s long-term growth plans.
The move comes shortly after Nothing’s sub-brand, CMF, became an independent and legally incorporated entity headquartered in India last month. This development further reinforces Nothing’s deepening ties with the Indian market, where the brand has seen strong consumer interest and expanding product availability.
Although specific details remain limited, Nothing has confirmed that the flagship store will open “soon.” The store is expected to showcase the company’s full product lineup, including smartphones, audio devices, and future ecosystem products, offering fans a dedicated space to experience the brand firsthand.
More information regarding the store’s exact location, launch timeline, and in-store experiences is expected to be revealed in the coming weeks as Nothing moves closer to its official opening in India.