OpenAI has officially introduced Shopping Research, a new feature inside ChatGPT designed to make online shopping easier, faster, and more personalized.
Whether you already know what you want or have no idea where to begin, this tool helps users discover and compare products across the internet with minimal effort. Just in time for the holiday season, OpenAI is also offering nearly unlimited usage of Shopping Research for all ChatGPT plans, including Free, Go, Plus, and Pro.
Shopping Research is built to handle the heavy lifting by gathering key information across the web. It analyzes prices, stock availability, customer reviews, technical specifications, and product images to deliver curated options tailored to your needs. Instead of scrolling through dozens of websites, users can simply ask ChatGPT for recommendations and receive organized results in one place.
The feature is designed to support a wide variety of shopping tasks. Whether you’re searching for the best laptop under a specific budget, comparing smartphones, or trying to find a thoughtful holiday gift, Shopping Research provides real-time guidance and clear product breakdowns. This not only saves time but also streamlines decision-making, especially during peak shopping months.
OpenAI’s decision to expand access across all subscription tiers makes the update even more impactful. From casual users to professionals relying on ChatGPT, everyone can benefit from near-unlimited access throughout the holiday period. This move aims to ease the stress associated with gift shopping by offering smart, AI-powered product discovery.
Shopping Research is now rolling out gradually on both mobile apps and the web version of ChatGPT. Logged-in users across Free, Go, Plus, and Pro plans will begin seeing the new feature starting today.
With this launch, OpenAI continues to evolve ChatGPT into a more practical everyday assistant—one that not only answers questions but also delivers actionable support in real-world tasks. As holiday shoppers gear up for the busiest season of the year, ChatGPT’s Shopping Research arrives as a timely and powerful tool for smarter purchasing decisions.