Karachi, November 6, 2025 – The Pakistan Banks Association (PBA), in collaboration with the State Bank of Pakistan (SBP), has launched a nationwide Financial Fraud Awareness Campaign to educate the public on safeguarding themselves from the rising wave of digital financial scams and cyber frauds.
With Pakistan’s financial sector rapidly moving toward digitalization, cybercriminals are increasingly exploiting online banking platforms through phishing emails, fake websites, fraudulent calls, and deceptive online stores. The initiative aims to equip customers with the knowledge and practical steps needed to secure their personal and financial data.
The campaign emphasizes essential cyber safety practices, including never sharing personal or banking information, card details, or One-Time Passwords (OTPs) with anyone, avoiding suspicious links, and verifying communications through official bank channels. Customers are also encouraged to immediately report any fraudulent activity to their respective banks.
The Fraud Awareness Campaign highlights the collective responsibility of both financial institutions and customers in ensuring a safe digital banking environment. It underscores the industry’s unified commitment to promoting trust, transparency, and security across Pakistan’s growing digital financial ecosystem.
Starting today, the campaign will be broadcast across television, radio, print, and digital media, using simple and relatable messages that encourage public vigilance. Through this initiative, PBA and SBP aim to build a culture of safe banking practices, empowering citizens to recognize and prevent online fraud before it occurs.