PEUGEOT is gearing up to make a grand entrance at the highly anticipated VivaTech show 2024, scheduled from May 22 to 25.
This debut promises to be a showstopper as the renowned automaker unveils its groundbreaking INCEPTION Concept car, showcasing the brand’s vision for the future of electric mobility alongside a host of cutting-edge technological advancements, including the revolutionary Hypersquare steering wheel.
At the heart of PEUGEOT’s strategy lies a steadfast dedication to technological innovation that not only meets the real needs of drivers but also enhances the overall driving experience.
This ethos is reflected not only in the sleek exterior design that has long been synonymous with the PEUGEOT brand but also in the innovative interior features, notably through the evolution of the iconic i-Cockpit over the past decade.
The recent integration of artificial intelligence technology, such as ChatGPT, into the voice control system of the Peugeot i-Cockpit further exemplifies the brand’s commitment to pushing the boundaries of automotive innovation.
The highlight of PEUGEOT’s presentation at VivaTech 2024 is undoubtedly the European debut of the INCEPTION Concept car. Having previously garnered attention at CES 2023 in Las Vegas, the INCEPTION Concept embodies PEUGEOT’s optimistic vision for the future of electric vehicles.
With its striking exterior design that exudes confidence and a revolutionary interior featuring the latest generation of i-Cockpit, the INCEPTION Concept promises to redefine the electric vehicle landscape.
Accompanying the INCEPTION Concept is the introduction of the Hypersquare steering technology, which marks a significant leap forward in the realm of automotive innovation.
Inspired by the digital world, Hypersquare replaces the traditional steering wheel with digital electronic controls, utilizing steer-by-wire technology to create a more intuitive, ergonomic, and enjoyable driving experience.
By incorporating Hypersquare into its vision of driving, PEUGEOT is once again at the forefront of technological advancement in the automotive industry.
In addition to showcasing its latest innovations, PEUGEOT will be joined at VivaTech 2024 by MOBILISIGHTS, a subsidiary of Stellantis specializing in Data as a Service (DaaS).
Leveraging telemetry data from connected PEUGEOT vehicles and other Group brands, MOBILISIGHTS offers personalized driving experiences through innovative third-party applications, all while prioritizing user consent and data privacy.
