Prince William has made a notable and strategic move amid growing speculation surrounding a potential return of his younger brother, Prince Harry, to the UK. The Prince of Wales has reportedly hired crisis management specialist Liza Ravenscroft, a decision that has fueled discussion about royal preparations and long-term reputation planning.
The appointment comes at a time when renewed attention has been placed on the brothers’ relationship, particularly following reports of a possible breakthrough in Prince Harry’s UK security arrangements. While some observers viewed the move as reactive, a public relations expert has clarified that William’s decision reflects careful, forward-looking strategy rather than concern over immediate headlines.
Speaking to the Mirror, PR expert Mayah Riaz described the hire as a proactive step designed to “future-proof” William’s public role as he moves closer to the throne. “This is a calculated and proactive move, not a reaction to panic,” she explained, emphasizing that reputational risks at senior royal levels often stem from lack of preparation rather than crises themselves.
Riaz noted that a crisis manager’s role involves identifying pressure points before they escalate, ensuring narrative control and protecting long-term credibility. According to her, the timing of the appointment is particularly significant given the speculation surrounding Harry’s expected visit to the UK.
“For a senior royal, this is about safeguarding long-term credibility rather than firefighting daily headlines,” Riaz said, adding that any reunion between the brothers would inevitably intensify public and media scrutiny.
She further explained that having an expert in place allows for anticipation of media angles, careful briefing strategies, and prevention of misinterpretation before it gains momentum. “Awkward moments, exaggerated interactions, or unnamed sources can quickly snowball into damaging stories,” Riaz added, stressing that a crisis manager ensures responses are deliberate rather than reactive.
As Prince William edges closer to becoming king, the move underscores a broader focus on preparation, stability, and reputation management during a potentially sensitive period for the royal family.