The Pakistan Telecommunication Authority (PTA) has issued an important advisory after receiving multiple complaints from mobile users regarding the unauthorized activation of Value Added Services (VAS). These unwanted services have reportedly resulted in unexpected balance deductions, prompting the regulator to urge consumers to remain vigilant and regularly monitor their mobile balances and active subscriptions.
According to PTA, VAS include services such as caller tunes (ring back tones), daily SMS bundles, mobile internet packages, missed call alerts, mobile gaming subscriptions, horoscope updates, quiz services, infotainment alerts, and other subscription-based content offerings. While these services can be useful for some users, their activation without proper consent is a serious concern.
The authority clarified that no Value Added Service can be activated without the consumer’s explicit approval. Typically, activation requires verification through a One-Time Password (OTP) sent to the user’s mobile number or by dialing a specific USSD code. If a user has not shared an OTP or dialed any confirmation code, the service should not be active. Any such case may indicate unauthorized activation.
PTA has advised consumers to immediately contact their respective telecom operators if they notice unexplained balance deductions. Users should register a formal complaint and obtain a complaint reference number for record purposes. Telecom operators are required to resolve such issues within the prescribed timeframe.
If the issue remains unresolved or the response is unsatisfactory, consumers can escalate the matter directly to PTA through its Complaint Management System (CMS), available on the official website or via the CMS Mobile App.
The regulator reaffirmed its commitment to protecting consumer rights and ensuring transparency, fairness, and accountability in Pakistan’s telecom sector. Users are encouraged to stay alert and proactively manage their subscriptions to avoid financial losses.