Toyota Indus Motor Company (IMC) has officially reduced prices for its top-tier SUVs—the Toyota Land Cruiser LC300 and Toyota Prado—in a major update effective from July 1, 2025.
The price cuts follow recent reductions in government levies, and Toyota has opted to pass on these benefits directly to Pakistani customers.
Major Price Drop for Toyota Prado Variants
The most significant price change is for the Toyota Prado Diesel variant. Previously priced at Rs 75,550,000, it has now been revised to Rs 60,000,000, reflecting a substantial reduction of Rs 1.55 crore.
This revised pricing makes the diesel-powered Prado a far more attractive option for SUV buyers looking for performance and durability.
Similarly, the Toyota Prado Petrol variant has also witnessed a steep drop. It now carries a price tag of Rs 55,000,000, down from Rs 65,600,000—an impressive decrease of Rs 1.16 crore. This new rate is expected to appeal to buyers who prefer the smoother and quieter gasoline engine experience.
Applicable to New and Existing Orders
Toyota IMC has directed all its authorized dealerships across the country to update customers regarding the revised ex-factory Karachi prices.
These new rates apply not only to fresh bookings but also to existing orders placed on or after July 1, 2025, ensuring that current customers also benefit from the changes.
The updated prices include Sales Tax, Federal Excise Duty (FED), and dealer margins. However, transportation and insurance costs are not covered and will be added separately.
Toyota has also clarified that the prices are provisional and subject to change based on any further adjustments in government taxes, duties, or tariffs.
Strategic Move to Boost Competitiveness
This bold move by Toyota IMC underscores its commitment to staying competitive in Pakistan’s premium SUV segment. The Land Cruiser and Prado have long been symbols of luxury and reliability, and this pricing strategy enhances their value proposition.
By aligning with evolving market dynamics and government policy, Toyota reaffirms its mission to offer high-end, value-driven mobility solutions to Pakistani consumers seeking performance, prestige, and affordability.