Samsung is setting its sights on artificial intelligence (AI) as the next frontier in mobile technology. According to TM Roh, President of Samsung’s Mobile Experience (MX) unit, the company’s focus is shifting significantly towards AI, both in software and hardware.
Speaking to the Australian Financial Review, Roh highlighted that a substantial portion of Samsung MX’s research and development is now dedicated to what he termed “AI phones.”
While specific details remain under wraps, Roh’s hint that future devices could be “radically different” suggests a departure from the traditional rectangular design of current smartphones. This transformation could mean the introduction of larger screens, more sensors, and enhanced mobility features.
Despite the lack of concrete specifics, it’s clear that Samsung envisions a new era of mobile devices that leverage AI in unprecedented ways.
The integration of AI in Samsung’s latest models, like the Galaxy S24 Ultra and Galaxy Z Fold6, showcases the potential of this technology. These devices, which support the S Pen, allow users to transform rough sketches into detailed images using AI.
But Samsung’s AI ambitions extend far beyond image manipulation. The company is exploring AI applications in audio, text, video, and 3D rendering, pushing the boundaries of what mobile devices can achieve.
Samsung is also looking to enhance its AI ecosystem by incorporating accessories like headphones, which could offer features such as real-time language translation. Foldable phones, with their dual displays, present unique opportunities for AI functionalities like interpreter mode, underscoring Samsung’s innovative approach to integrating AI across its product lineup.
The current market does have AI-enabled devices, but none have achieved significant success. This implies that Samsung is treading new ground with its AI phone concept, necessitating a substantial investment in research and development.
The company’s bold move into this uncharted territory underscores its commitment to leading the next wave of mobile innovation.
As Samsung continues to pioneer AI integration in mobile devices, the industry watches closely. The potential for AI to revolutionize how we interact with our phones is immense, and Samsung’s ambitious plans could set new standards for the future of mobile technology.