Samsung unveils AI-powered Spatial Signage, supersized displays, and Cisco-certified solutions at ISE 2026, redefining commercial visual experiences.
Samsung Electronics has announced a major expansion of its commercial display portfolio with the global launch of Samsung Spatial Signage at Integrated Systems Europe (ISE) 2026 in Barcelona.
The announcement highlights Samsung’s growing focus on immersive display technology, AI-powered content solutions, and enterprise collaboration tools designed for modern commercial environments.
Leading the launch is Samsung Spatial Signage, a next-generation glasses-free 3D digital signage solution built to deliver highly immersive visual experiences. Using Samsung’s proprietary 3D Plate technology, the display creates a realistic sense of depth behind the LCD panel while maintaining the sharpness of traditional 2D visuals. This approach eliminates the need for special 3D glasses, making it ideal for retail stores, museums, luxury showrooms, and entertainment venues.
The newly introduced 85-inch Spatial Signage display features a 4K UHD resolution in a 9:16 portrait format, enabling brands to showcase 360-degree rotating visuals that highlight products from every angle. Powered by Samsung’s advanced Quantum Processor, the display supports 4K upscaling, 16-bit color mapping, and dynamic HDR refinement for superior clarity, smooth color transitions, and consistent image quality. An anti-glare panel further ensures visibility in bright or challenging lighting conditions.
Samsung also showcased AI Studio, a new AI-powered content creation app within Samsung VXT. The tool allows businesses to transform static images into signage-ready video content without external software. AI Studio automatically optimizes visuals for Spatial Signage, enhancing shadows, margins, and backgrounds for more realistic and balanced results.
Beyond Spatial Signage, Samsung reinforced its leadership in supersized commercial displays. At ISE 2026, the company introduced the 130-inch Micro RGB Signage, powered by advanced Micro LED technology, and the new 108-inch The Wall All-in-One display, designed for faster and simpler installation. These additions join Samsung’s existing ultra-large lineup, offering flexible solutions for lobbies, boardrooms, and flagship retail spaces.
Samsung also expanded enterprise collaboration through Cisco-certified wide-format displays and a new partnership with Logitech, enabling faster Microsoft Teams Rooms installations. Together, these innovations strengthen Samsung’s position as a global leader in digital signage and commercial display technology.