Samsung’s upcoming Galaxy S26 series is widely expected to arrive without a price increase in the United States, according to fresh reports from South Korea.
While several flagship smartphones launched in 2025 saw noticeable price hikes due to rising component and production costs, Samsung is reportedly taking a different approach this year to maintain its competitive position in the premium smartphone market.
A South Korean publication claims that Samsung has decided to launch the Galaxy S26, Galaxy S26+, and Galaxy S26 Ultra at the same starting prices as the Galaxy S25 lineup in the US. The move is said to be part of a broader strategy to prevent losing market share to Apple and leading Chinese smartphone manufacturers, who continue to intensify competition in the global flagship space.
For reference, the Galaxy S25 series debuted in the United States at $799 for the Galaxy S25, $999 for the Galaxy S25+, and $1,299 for the Galaxy S25 Ultra. The base variants of the Galaxy S26 lineup are now expected to retain these price points, offering consumers price stability despite anticipated hardware upgrades and higher production expenses.
However, the report also notes that this price freeze may apply exclusively to the US market. Prices in other regions — including Samsung’s home market of South Korea — could see adjustments based on currency fluctuations, taxes, and local market conditions.
Interestingly, Samsung is not only extending this pricing strategy to the Galaxy S26 lineup. The upcoming Galaxy Z Fold8 and Galaxy Z Flip8 foldable smartphones are also expected to launch at the same prices as their predecessors. This indicates that Samsung is prioritizing value stability across its premium product portfolio in 2026.
In contrast, some mid-range Galaxy A Series models may see price revisions, reflecting cost pressures in the broader smartphone supply chain.
While Samsung has yet to officially confirm launch timelines, South Korean media suggests that the Galaxy S26 series will be unveiled on February 25 in San Francisco, USA. Meanwhile, the Galaxy Z Fold8 and Galaxy Z Flip8 are reportedly scheduled to debut in July.
If the reports prove accurate, Samsung’s pricing decision could strengthen its competitive edge — especially among US buyers seeking next-generation performance without additional cost barriers.