Samsung has secured the top spot in global smartphone shipments for the third quarter of the year (July to September), according to the latest report from Omdia.
The Korean tech giant shipped 60.6 million smartphones, capturing 19% of the global market and marking a 6% year-on-year growth compared to Q3 2024. This performance reinforces Samsung’s strong market position, driven by a diverse lineup across flagship and budget categories.
Apple Takes Second Place, Xiaomi Holds Third
Apple followed closely with 56.5 million shipments, representing 18% market share and a 4% annual growth rate. Strong demand for the base iPhone 17, which reportedly exceeded launch expectations due to an improved value offering, helped bolster Apple’s Q3 performance.
Xiaomi secured the third position with 43.4 million units shipped and 14% market share. While its shipments in China slowed after state subsidy programs concluded, the company saw solid growth across the Asia-Pacific region and other international markets, leading to a 1% year-on-year increase.
Transsion and Vivo Continue to Climb
Transsion — the parent brand of Infinix, Tecno, and iTel — ranked fourth with 28.6 million shipments and 9% market share, marking the highest annual growth among the top five at 12%. The brand continues to thrive, especially in emerging markets like Africa and South Asia.
Vivo closely followed with 28.5 million shipments and 9% market share, posting a solid 5% YoY growth. The company strengthened its foothold in India, surpassed Huawei in China, and continued expanding in regions including Asia-Pacific, Africa, and Latin America.
Global Smartphone Market Shows Modest Recovery
Overall, global smartphone shipments reached 320.1 million units in Q3, reflecting a 3% YoY increase. While North America and Greater China saw declines, the Asia-Pacific, Middle East, and Africa markets showed strong momentum — with Africa posting a notable 25% surge, followed by 5% growth in Asia-Pacific.
Interestingly, the market recovery was driven primarily by entry-level devices under $100 and premium phones priced above $700, while the mid-range sector continued to lag. Looking ahead, analysts expect rising smartphone prices to challenge growth in the budget segment.
Samsung’s performance, bolstered by the Galaxy Z Fold7, Flip7, A07, and A17, solidifies its leadership heading into the next quarter, while competitors continue to battle for market share in a rapidly evolving smartphone landscape.