Samsung is gearing up for CES 2026 in Las Vegas with a major technology showcase highlighting its growing focus on AI-powered living.
The company will reveal its next-generation TVs, monitors, and home appliances during its exclusive “The First Look” event, scheduled for January 4 at 7 PM local time at the Wynn Las Vegas. The official theme for this year — “Your Companion to AI Living” — emphasizes Samsung’s commitment to integrating artificial intelligence across its product ecosystem.
The teaser video for The First Look event offers glimpses of sleek new TV designs featuring ultra-slim bezels and premium metal finishes, signaling a refined design direction for Samsung’s upcoming displays. The clip also highlights a smart robot vacuum cleaner equipped with a camera, suggesting advanced AI-assisted navigation and obstacle avoidance features designed to enhance home automation and everyday convenience.
AI plays a central role in Samsung’s 2026 lineup strategy. The company is expanding its collaboration with Google, with plans to integrate Google’s Gemini AI into its Bespoke AI refrigerator range. This integration is expected to enhance voice assistance, smart food management, and personalized household recommendations, strengthening Samsung’s position in the smart home category.
Key executives set to take the stage at the event include TM Roh, CEO and Head of Samsung Device Experience, SW Yong, President and Head of Samsung Visual Display, and Cheolgi Kim, Executive Vice President and Head of Samsung Digital Appliances. Their presence underscores the importance of AI as a unifying pillar across Samsung’s mobile, display, and home appliance divisions.
CES 2026 will offer Samsung an opportunity to demonstrate how AI-driven features can deliver more intuitive, connected, and personalized consumer experiences. With expectations building ahead of the event, The First Look showcase is poised to set the tone for Samsung’s broader technology announcements during the CES week, running from January 6 to January 9 in Las Vegas.
This upcoming launch marks another strategic step in Samsung’s vision of creating a seamlessly connected AI lifestyle across entertainment, home automation, and smart appliances.