Samsung Electronics has earned a major industry milestone as its breakthrough Spatial Signage display has been recognized by the Consumer Technology Association (CTA)® under the CES Innovation Awards® 2026 program.
The achievement marks Samsung’s first-ever win in the Enterprise Technology category and aligns with the company’s commercial display debut at CES 2026.
The CES Innovation Awards celebrate outstanding design and engineering across leading-edge consumer and enterprise technologies each year. With Samsung already holding the position of the world’s No. 1 digital signage provider for 16 consecutive years, this new recognition further strengthens the company’s reputation for delivering premium, impactful display solutions that elevate in-store engagement and retail performance.
Originally unveiled at IFA 2025, Samsung Spatial Signage is a next-generation, glasses-free 3D display designed to create immersive and visually compelling environments. Using advanced display technology, the screen adds multidimensional depth to standard 2D content, transforming everyday visuals into lifelike experiences that attract and retain shopper attention. This makes it especially valuable for retailers seeking to enhance product storytelling, improve brand visibility, and boost on-site conversions.
The display features a slim 85-inch frame and sleek 52mm profile, enabling seamless integration into a wide range of premium and design-focused locations — including flagship retail stores, large retail chains, luxury boutiques, and stadium venues. Its minimal aesthetic ensures it blends naturally into modern interiors while still delivering striking visual impact.
Spatial Signage also comes equipped with Samsung VXT, allowing businesses to remotely manage and deploy digital content across devices with ease. Retailers can showcase vivid product imagery, lifestyle visuals, and promotional campaigns in real time, ensuring consistent branding and enhanced customer engagement across store networks.
With its ability to elevate retail presentation and deliver immersive shopper experiences without the need for 3D glasses, Spatial Signage represents a major step forward in commercial display innovation.
Samsung will showcase Spatial Signage live at the Samsung Exhibition Zone at The Wynn Las Vegas from January 5–7, 2026, where visitors will be able to experience its next-generation display technology firsthand.