Apple unveiled iOS 26, watchOS 26, and a suite of new artificial intelligence (AI) features during its Worldwide Developers Conference (WWDC).
However, Samsung’s U.S. division was quick to mock Apple’s latest innovations, pointing out that many of the newly announced features have already been available on Samsung devices.
The trolling began shortly after Apple showcased its redesigned user interface (UI), which spans across iOS, iPadOS, and macOS. Samsung US posted a cheeky message on X (formerly Twitter), subtly criticizing Apple for presenting the UI overhaul as groundbreaking, despite similar designs existing in Samsung’s ecosystem for some time.
The social media banter didn’t stop there. Samsung continued its playful jabs by highlighting Apple’s announcement of live translation features. “We’ve had that for a while now,” Samsung noted in another post, referencing the real-time language translation tools available on its Galaxy devices.
Samsung also poked fun at the new AI-powered features introduced for the Apple Watch. While Apple promoted these as major advancements, Samsung suggested they were hardly revolutionary, pointing out that its wearables already offer similar AI capabilities.
This type of brand rivalry is not new in the tech world. Smartphone giants often take lighthearted swipes at one another, especially during major launches. Apple itself has used past keynote events to make subtle digs at competitors, although it typically reserves such remarks for on-stage presentations rather than social media.
Despite the jabs, industry watchers agree that competition drives innovation. With tech firms closely observing each other’s advancements, it’s no surprise that similar features emerge across platforms.
For consumers, this rivalry often translates to better and more diverse product offerings. While Samsung may enjoy a moment of social media spotlight, Apple’s loyal fanbase remains eager to explore what iOS 26 and the company’s evolving AI tools will bring to their devices.
In the end, tech drama aside, the future looks increasingly intelligent—on both sides of the smartphone divide.