Samsung Unveils Cordless Stick Vacuum, Bespoke Jet

Samsung Unveils Cordless Stick Vacuum, Bespoke Jet

Samsung Electronics has announced the upcoming global launch of its highly anticipated cordless stick vacuum, the Samsung Bespoke Jet™ AI.

This advanced vacuum offers an unprecedented suction power of up to 280W1 and incorporates cutting-edge features such as a self-emptying enhanced All-in-One Clean Station™ and artificial intelligence (AI)-based functionality. The Bespoke Jet™ AI will be available worldwide from June, including markets in Australia, Europe2, and the U.S., with preorders starting today.

The Bespoke Jet™ AI comes in two models, 250W and 280W3, and is available in two timeless colors: Satin Black and Satin Greige4. Designed to cater to various lifestyles, this intelligent cordless stick vacuum offers world-class suction power and AI-based cleaning services that automatically optimize cleaning performance for each environment. Junwha Lee, Executive Vice President and Head of the Customer Experience Team of Digital Appliances Business at Samsung Electronics, expressed that the Bespoke Jet™ AI empowers users to elevate their cleaning experiences in a premium manner.

Samsung’s Bespoke Jet™ AI represents their most powerful and longest-running cordless stick vacuum to date. It features the HexaJet Motor, a powerful motor capable of delivering up to 280W of suction power with a maximum consumption power of 730W. Remarkably lightweight at only 150g, this motor provides a comfortable cleaning experience while offering a 25% increase in suction power compared to the previous model5. Additionally, it boasts a motor efficiency of 52%.

To ensure uninterrupted cleaning sessions, the Bespoke Jet™ AI provides a remarkable battery runtime of up to 100 minutes, surpassing any previous Samsung cordless stick vacuum. Its 4,500mAh battery has 80% more capacity than the previous model and has been optimized to retain 70% of its performance for up to 500 cycles6.

The Bespoke Jet™ AI is equipped with a variety of brushes and accessories to enhance cleaning efficiency. The Active Dual Brush efficiently cleans all types of floors and includes built-in LED lighting to illuminate dark areas, while the Slim LED Brush+ is designed for maneuvering into tricky spaces with ease. The Accessory Cradle offers convenient storage for the device and its brushes, allowing users to keep everything organized.

One of the standout features of the Bespoke Jet™ AI is its AI mode, powered by Samsung’s AI Optimum Tech. This mode revolutionizes the cleaning experience by adapting to different environments. The Bespoke Jet™ AI is the first cordless stick vacuum cleaner to receive AI verification from UL Solutions, an independent safety science organization. With AI Cleaning Mode, the vacuum can identify the floor type and automatically optimize the suction power and brushroll speed to deliver the best cleaning results7.

The AI Cleaning Mode not only enhances cleaning performance but also improves battery efficiency. When used with the Active Dual Brush, it reduces battery consumption by up to 14% and boosts maneuverability by up to 6%. When paired with the Slim LED Brush+, battery consumption can be reduced by up to 21%, with maneuverability boosted by up to 8%8. Users can further customize their cleaning experience and maintain peak performance through SmartThings and Smart Wi-Fi connectivity, which includes a smart self-diagnosis function.

The Bespoke Jet™ AI introduces an upgraded All-in-One Clean Station™ that incorporates Air Pulse technology for automatic dustbin emptying, ensuring quicker and more hygienic cleaning. When the dustbin is being emptied, the All-in-One Clean Station’s™ Air Spin Edge technology spins the Spinning Cyclone at a rapid rate of up to 1,000 RPM to drain waste, including any trapped hair.

This enhanced All-in-One Clean Station™ also features a 99.999% Multi-layered Filtration System for trapping fine dust and achieves an improved hair removal rate of 99%9, making dustbin emptying more efficient. Moreover, the station’s cover automatically shuts after each disposal, providing enhanced dust management performance.

Samsung’s launch of the Bespoke Jet™ AI demonstrates its commitment to expanding its presence in the global stick vacuum market by offering consumers premium design solutions with convenient usability.

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