The State Bank of Pakistan (SBP) significantly expanded its “Go Cashless” campaign during Eid-ul-Azha 2026, accelerating the shift toward digital payments in traditionally cash-heavy cattle markets.
The initiative was rolled out across 123 cattle markets nationwide, compared to 54 markets in 2025, reflecting a major push to promote financial inclusion and reduce reliance on physical currency during high-volume seasonal trade.
Sharp Surge in Digital Transactions and Value
The 2026 campaign delivered a remarkable surge in both transaction volume and value. Digital payments rose to PKR 34 billion, a massive jump from PKR 4.6 billion recorded in 2025. Similarly, the number of transactions increased more than sevenfold, reaching approximately 481,000. This strong growth highlights increasing public confidence in digital financial systems and a clear shift in consumer behavior toward cashless payments in Pakistan’s livestock markets.
Strong Banking Infrastructure and On-Ground Support
To support the large-scale rollout, 22 commercial banks established dedicated camps and kiosks across cattle markets. These facilities enabled real-time biometric verification and QR code-based payment systems for sellers, buyers, transporters, and allied service providers. Mobile Banking Vans equipped with ATMs, cash counters, and Cash Deposit Machines (CDMs) were also deployed in selected markets, allowing merchants to deposit surplus cash directly into the banking system and reduce physical currency circulation. SBP teams remained present on-site throughout the campaign to ensure smooth operations and resolve issues in real time.
Growing Financial Inclusion and Digital Confidence
The SBP also introduced temporary enhancements to transaction limits from May 14 to June 5, 2026, enabling smoother high-value trade during Eid-ul-Azha. In parallel, an extensive awareness campaign was launched across television, radio, print, and digital platforms to encourage adoption of digital payment methods. As a result, around 12,500 new accounts were opened for cattle traders and service providers. The overall success of the initiative reflects a strong and growing trust in digital financial services, laying a solid foundation for a more inclusive and cashless economy in Pakistan.
