Selena Gomez turned heads as she celebrated the 5th anniversary of her globally acclaimed cosmetics brand, Rare Beauty, unveiling the brand’s newest product in style.
The Only Murders in the Building star shared stunning glimpses of the glamorous celebration on Instagram, captivating fans with her radiant look.
In her post, Gomez expressed gratitude for the journey of her brand, writing, “Everyone smelled so good last night. Lol, but thank you for your love on this one. Nearly 5 years of @rarebeauty and it somehow feels like we’re just getting started. I’m so excited for what’s in store!”
The celebration marked the launch of Rare Beauty’s first-ever Eau de Parfum, a highly anticipated fragrance that has already received rave reviews from attendees. Gomez hosted an exclusive launch party, extending invitations to the cast of Love Island USA season 7 for the first time.
For the milestone occasion, Selena Gomez dazzled in an ivory halter dress adorned with draped fringe detailing. She accessorized her look with delicate diamond-encrusted hoops, while her sleek brunette ponytail and radiant makeup completed the ensemble. Her makeup palette featured warm brown eyeshadow, a flush of pink blush, nude lip liner, and a glossy finish—perfectly embodying the effortless beauty Rare Beauty promotes.
Fans flooded the comment section with admiration. One wrote, “Such a special night,” while another gushed, “What a night!! You looked stunning, as always, love you so much!” A third fan added, “So beautiful & radiant!!!! Tysm for having me! It’s always such a pleasure seeing you! The new fragrance is perfect!!!”
Since its launch in 2020, Rare Beauty has become a leading name in inclusive beauty, known for its wide shade ranges and focus on self-acceptance. This 5-year celebration not only honored the brand’s remarkable achievements but also hinted at exciting developments ahead.
With Selena Gomez’s star power and Rare Beauty’s growing influence in the cosmetics industry, the brand’s future looks as bright and promising as the night of its anniversary celebration.