If you are considering upgrading your iPhone, it may be wise to hold off for just a little longer. Apple has confirmed its annual fall event for September 9, where the company is widely expected to unveil the much-anticipated iPhone 17 series.
That means within weeks, buyers will either have access to the newest model or enjoy discounted prices on older versions such as the iPhone 16 or 15.
Apple typically introduces noticeable, though incremental, improvements with each iPhone generation. In recent years, the iPhone 14 Pro models brought Dynamic Island, the iPhone 15 Pro lineup added the Action button, and the iPhone 16 introduced the Camera Control button and expanded Apple Intelligence across all models.
Rumors suggest the iPhone 17 could feature a redesigned camera setup, slimmer design, fresh colors, and launch alongside iOS 26 — a major software overhaul.
Still, waiting could be a smart move. Buying an iPhone 16 at full price now means investing in a device that will soon be classified as last year’s model. Once the iPhone 17 hits stores, carriers are expected to roll out trade-in bonuses and promotions, making either the newest release or older devices more affordable.
However, there are concerns about pricing. Reports indicate that the iPhone 17 could see a price increase, especially as tariffs on devices manufactured outside the US may apply. Industry experts also note that Apple has not raised iPhone prices in five years, suggesting that a hike is overdue. Even so, the promotional offers that follow a launch often help balance out costs.
For buyers, the decision ultimately depends on urgency. If your current device is more than two generations old and showing its age, upgrading soon makes sense. But with the iPhone 17 launch just weeks away, most consumers will benefit from waiting. Whether you choose Apple’s latest flagship or opt for a discounted previous model, holding out a little longer ensures better value.
In short: if you can wait, the upcoming iPhone 17 announcement will give you more choices, better deals, and a clearer picture of whether Apple’s latest device is worth the upgrade.