Sony Corporation (Sony) and Fnatic Ltd (Fnatic) have entered into a multi-year global partnership agreement.
The collaboration will involve the co-creation of gaming gear under Sony’s INZONE brand, as well as the production of online content for the gaming community.
As part of the partnership, Sony’s product development teams will collaborate with professional players from Fnatic to exchange ideas on product concepts, performance, and technology. The professional players will rigorously test the INZONE products in development, providing valuable feedback to enhance their performance.
Leveraging Sony’s expertise in high image and sound quality, combined with Fnatic’s unparalleled experience and performance, the collaboration aims to create revolutionary gaming gear that will give players a competitive edge in highly competitive games.
In addition to product development, Sony and Fnatic will co-produce online content for the gaming community. This collaboration will offer unique experiences to players, including Fnatic fans, further enhancing their engagement with the gaming world.
Fnatic, founded in 2004, is a renowned esports organization with multiple professional teams based in London, Berlin, and Tokyo. With numerous international championships under their belt, Fnatic shares Sony’s commitment to inspire and empower all players to reach their full potential.
Sam Mathews, CEO of Fnatic, expressed excitement about the partnership, stating, “We’re absolutely thrilled to welcome INZONE into the Fnatic family as a long-term partner of our organization. The alignment between our brands is evident, with Sony’s leading innovation in technology and our own 18+ year legacy as a world leader in esports and gaming performance.
Together, we aim to excite the audience and push the boundaries of product development through our world-class roster of players, while amplifying the INZONE brand globally with our unrivaled fanbase of over 30+ million worldwide.”
Hiroshi Nakamura, Head of Personal Entertainment Business Unit at Sony Corporation, also commented on the partnership, saying, “We are excited to partner with Fnatic, the world leader in the esports scene, to pioneer new gaming experiences for esports players and gaming enthusiasts. By combining Sony’s cutting-edge visual and audio technologies with Fnatic’s unparalleled expertise, we are embarking on multiple initiatives, including co-creating gaming gear and content activations. These initiatives will add a completely new dimension to gaming life.
As part of Sony Group’s corporate direction of ‘getting closer to people,’ we aim to get closer to the gaming community. Through this partnership, we sincerely hope to energize and support the gaming community as a member of the Fnatic family.”