Spotify has taken an unexpected step by launching its very own messaging service, directly integrated into the app.
Simply called Messages, the feature allows users to chat and share music, podcasts, and audiobooks without leaving Spotify. The rollout begins this week for both free and Premium subscribers aged 16 and older, but only in select markets and exclusively on mobile devices.
According to Spotify, the new feature was inspired by user feedback requesting a dedicated space within the app to exchange music recommendations with friends and family. In the company’s words, “the right recommendation can spark a great conversation,” and Messages is designed to make that easier.
The new messaging system enables one-on-one conversations only, unlike WhatsApp, iMessage, or Telegram, which allow group chats. Users can send Spotify content to people they’ve previously interacted with on the platform, such as through shared playlists, Jams, or Blends. For new connections, a message request system is in place, requiring approval before chatting can begin.
Sharing content is simple: while listening, tap the share icon, choose a friend, and send the track, podcast, or audiobook directly. Once connected, users can react with emojis, exchange texts, and “seamlessly share Spotify content back and forth,” mimicking familiar messaging app experiences.
To access Messages, users need to tap their profile photo in the top-left corner of the app. Suggested contacts will appear based on prior interactions, collaborative playlists, or shared subscription plans such as Spotify Duo or Family.
Importantly, Messages is optional. Users can ignore it altogether, continue sharing content to external platforms like Instagram or WhatsApp, or even opt out completely in Settings. Spotify emphasizes that the feature is meant to complement existing integrations, not replace them.
On the privacy front, Spotify states that conversations are protected with industry-standard encryption both in storage and during transmission. However, the company also revealed it will use proactive detection technology to scan messages for unlawful or harmful content, with moderators reviewing flagged exchanges.
With this launch, Spotify is venturing into new territory, aiming to create a social layer around its platform. Whether Messages will gain traction alongside established messaging apps remains to be seen.