Spotify is gearing up for another round of price increases, this time targeting its users in the United States.
After implementing subscription hikes across South Asia, the Middle East, Africa, Europe, Latin America, and the Asia-Pacific region in August, the music streaming giant is now preparing to adjust its pricing in one of its largest markets.
According to a report by the Financial Times, citing three individuals familiar with Spotify’s internal plans, the company is expected to raise US subscription prices in the first quarter of 2026. This move is part of Spotify’s broader strategy to demonstrate sustained profitability amid rising operational costs and mounting pressure from global record labels.
Record labels have been urging streaming platforms like Spotify to increase prices periodically in order to keep pace with inflation and ensure better revenue distribution across the music industry. With this upcoming price revision, Spotify aims to strike a balance between business sustainability and competitive offerings for its global user base.
Spotify last increased its US subscription rates in June 2024. Currently, the individual Premium plan is priced at $11.99 per month, making it one of the most affordable ad-free music streaming options. However, this rate is expected to rise once the new pricing structure takes effect.
In addition to the individual plan, Spotify offers three other Premium options tailored to different user groups in the US. The Student plan is priced at $5.99 per month, providing an affordable option for younger listeners. The Duo plan, designed for two users living at the same address, costs $16.99 per month, while the Family plan for up to six members is priced at $19.99 per month.
With the expected price increase in early 2026, all these plans may see upward adjustments. Spotify has yet to officially confirm the revised pricing, but more details are likely to emerge closer to the rollout.