American actress Sydney Sweeney has landed in the spotlight after reports claimed she allegedly violated the law by climbing the iconic Hollywood sign late at night to promote her upcoming lingerie brand.
A video circulating widely on social media shows Sweeney hanging a clothesline of bras across the Hollywood sign, a move reportedly aimed at teasing the launch of her lingerie label, SYRN. The viral clip quickly drew attention online, prompting questions about whether the stunt crossed legal boundaries.
According to TMZ, Sweeney and her team had obtained a permit from FilmLA to film near the Hollywood sign. However, the permit reportedly did not allow her or anyone from the production to climb or physically touch the landmark. The outlet noted that the actress could potentially face charges related to criminal trespassing and/or vandalism.
As of Tuesday, January 27, 2026, no legal action has been initiated against Sweeney in connection with the incident.
Meanwhile, the Euphoria star took to Instagram to officially promote SYRN, sharing multiple photos showcasing the lingerie line. The post received more than one million likes, including from British journalist Piers Morgan. Billionaire Jeff Bezos’ wife, Lauren Sanchez, was also among those who voiced support in the comments section.
Separately, Sweeney’s political stance became a topic of debate on social media amid nationwide protests condemning an ICE crackdown in Minneapolis following the shooting of Alex Pretti. Several celebrities, including Jennifer Aniston, Ellen DeGeneres, Katherine Schwarzenegger, Patrick J. Adams, and Billie Eilish, publicly spoke out against the incident.
Sweeney, however, remained silent on the issue. Although she was registered as a Republican voter in Florida in June 2024, the actress has not publicly expressed her political views or endorsed any candidates. Billie Eilish later urged celebrities to speak out, criticizing those who chose not to address the crackdown.